Steer clear Of Product Reviews
November 8, 2020 Business
Product reviews are important pointers to the utility and benefits accruing from a product; but not all reviews are informative or customer-generated. Every company wants to sell large quantities of its products. It is a common practice for such firms to create platforms where clients can give relevant comments on a product’s functionality. To new clients, this is an effective pedestal when deciding whether to buy a product or not. Unfortunately, some firms have resorted to unorthodox and unethical strategies to generate sales from new clients. Moreover, product reviews are very subjective and not generally acceptable.
First, companies often prepare their own reviews. It is easy. Dishonest companies create email accounts, register as customers, and post positive reviews about a product. The idea is to make sure that customers do not get to know any negative facets of the item available for sale. The positive components of the product are emphasized; with the proposed client ‘highly’ advocating that others should pick the item under review. Customers buying a product based on such a positive review will only discover that the product does not merit the positive comments, when it’s too late. Consequently, do not believe all you could read in a review. Do your research well.
Second, some product reviewers are on the payrolls of the manufacturers of the pertinent items. If a firm finds it difficult to write its reviews, it might hire people to do so. Hired labor must prove itself worthy of the pay. Such writers are very adept at what they do. They fashion spectacular and attractive reviews. Pretending to have bought the product and used it, hired writers ensure that you will buy the product, without uncertainty. Reviews use superlatives and pompous terminologies to bait you. Before you know it, the product is in your shopping basket. Beware of mostly positive product reviews. kitchen appliances
Lastly, even when the reviews are from genuine clients who have bought and tried the item, always remember that people’s opinions and thought patterns differ. Do not refuse to buy an item merely because someone else considers it poor. On the other hand, your decision to purchase a product should never hinge merely on a positive review. However, you need discretion to decipher where excess fat lies. Remember, you will use the product eventually. Moreover, you cannot be entirely sure that a product is useful for you. After all, every product has its merits and demerits. In essence, take product reviews with a crunch of salt. Exercise some skepticism because not all item reviews are genuine or accurate.