Handling Personnel Functionality – Why Business Concentration Things throughout Small-Medium Business
July 28, 2020 Business
“If you don’t know where you’re going, how do you want to know you’ve arrived?” It’s a vintage saying that’s still true in business. Knowing precisely what your organization exists to reach is named business focus. If your organization lacks clear focus you diminish your chance of success. Lack of focus creates many problems. Particularly, it causes it to be virtually impossible for the employees to execute well.
Importance of Focus
Without clear focus you can’t clearly determine your target market. That means you can’t have clear, precise performance objectives. Lack of such objectives results in unclear and fuzzy performance standards. That results in sloppy systems. On and about it goes. You scratch your head and worry why your staff seem unable to “put their finest foot forward “.
What Business Are You In?
Only you are able to answer that. But when you’re uncertain, how in the world can you anticipate your staff to learn? “But Leon,” you could be saying, “we realize we’re retailers… have already been retailers for 65 years since granddad opened the first store after World War II. We sell shoes in eight stores in three cities. And we’re proficient at it.”
Try answering these questions. Who can you sell to? What type of shoes? In what budget range? Who’s your “ideal” customer? What’re your most profitable lines? Small Medium Business Help UK Who are your major competitors? Have you been a market leader nationally, regionally or locally? Who else, outside shoe retailers, competes for the exact same consumer dollar as you do? What distinguishes your organization from those of your competitors in the eyes of your prospects and clients?
Connection With Employees
You see, really successful businesses can answer all these questions precisely. Whenever we see their staff in action we’re impressed. We wish we had staff like them. What we don’t realize is that the amount of proficiency doesn’t start with outstanding training and development. It doesn’t start with excellent performance standards and simple, effective systems. It starts with clear business focus.
What Symptoms Tell Us
When training is poor, standards are fuzzy and systems are sloppy we claim that management features a problem. Exactly the same applies in reverse. Whenever a company functions well and customer support is outstanding we must give management much of the credit. Employees may provide outstanding service and display excellent technical competence. They deserve credit for that. But it’s a clear sighted management that creates the environment that enables high quality staff performance.
Focus And Consequences
The fundamental point I’m trying to make is that while poor employee performance is a major issue, it’s typically a consequence of something else. Unless we fix the “something different”, the performance problem will continue. And I’m suggesting that the “something different” is usually not enough clear business focus.
Where To Look First
Before you rush off to enhance employee performance, expand your product line, streamline your systems or review your organization plan, consider your organization focus. Answer the question “What business are we in?” It will answer the questions under “Who Says?” too.
Narrow Your Focus
You can’t be things to any or all people. A narrow focus beats a broad focus virtually every time. Since the old saying goes, “Do only those what to that you bring a unique perspective. Buy anything else around the corner.” It’s much easier to produce and manage a company with a thin focus then it’s to juggle the competing demands of a broad focus. A broad focus stretches and thins your resources. A narrow focus is much more straightforward to manage. It also enables you to position your organization clearly in the minds of staff, customers and prospects. That is clearly a huge business advantage.
Managing a small-medium business is demanding. I know. I’ve run this kind of business for over 30 years. Managing employee performance is a major management responsibility. It’s easier with a crystal clear business focus.